This is good to see! I began blogging about the need to focus on Value to the Consumer back in 2007, starting with a post at http://curinghealthcare.blogspot.com/2007/10/path-to-profound-healthcare.html.
Value is a complex issue that brings into light the notion of cost-effectiveness and how to compensate providers who demonstrate a commitment to high-value care via Pay for Value (P4V) models.
I contend that a firm focus on value is the ONLY way to solve the daunting problems plaguing healthcare delivery. If we don't, costs will continue to rise without corresponding quality improvements, and cost reductions will likely result in worse care outcomes.